Websense has found malicious code hosted in Google Pages, free hosting service from Google. The trojan is designed to steal online banking information. The file is packed with ASPack and is a banking Trojan Horse which is designed to steal banking credentials upon visiting pre-defined financial institutions sites. Unlike initial reports, Google Pages was not [...]
Google has released AdWords Editor. It allows advertisers to manage AdWords campaign from the desktop, before uploading it to AdWords. AdWords Editor is Google’s free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns.
SitePoint published an article titled 10 Worst AdWords Campaign Mistakes. It lists down common mistakes made by AdWords advertisers, including a long list of less than targeted keywords, lack of keywords in ad text, and directing users solely to the home page. On the highly competitive Google AdWords pay per click (PPC) search engine, it’s [...]
20 June last year, Wall Street Journal runs an article, saying Google has plans to offer PayPal-like services. At that time, the popular name among analyst was “Google Wallet”. Google Inc. this year plans to offer an electronic-payment service that could help the Internet-search company diversify its revenue and may put it in competition with [...]
CNET reports that Search Engine Marketing Professional Organization (SEMPO) and credit fraud specialist Fair Isaac have teamed up to study on click fraud in PPC advertising. Just type in: “earn rupees clicking ads” (or ruppies, for that matter) in a Google search box. The results turn up Google ads for a slew of businesses… The [...]
As clickfraud becomes a hot topic these days, it is interesting to see how this will affect the ever-growing price of Google share price. Can Google’s ad earning be sustained? Brian White at Blogging Stocks seems to think so. … if Google continues to serve up products supported by advertising that’s unobtrusive and actually works [...]
Whether or not search engines can sell advertisements based on trademarked keywords has been discussed many times. According to Mike at TechDirt, buying an ad on a keyword should not be a violation of trademarks. Mike also take issues on the fact that Yahoo and Google, instead of the advertisers, were usually the target of [...]
Guillaume wrote about ADS-click, the latest in the game of Pay-Per-Click advertising. ADS-click offers automated contextually targeted advertising similar to the ones from Google (AdWords and AdSense) or Yahoo ( Yahoo Search Marketing / Overture and Yahoo Publisher Network). But unlike AdSense or YPN, this do-it-yourself solution let you to keep the most/ all of [...]
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