Category Archives: Advertising

AdSense Surveys

A number of AdSense publishers have received invitation from Google to fill in survey related with AdSense. Participants will then have a chance to win a $1000 ‘gift card’. Webmaster World – AdSense Survey Digital Point – Google AdSense Survey … Continue reading

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Google Checkout for AdSense Publishers?

With Google rolling out Google Checkout (known also as GBuy, Google Purchase, or Google Wallet ) next week, one question lingers. Will Google integrate Checkout to AdSense payment? Publishers has long requested Google to add Paypal as a payment option … Continue reading

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AdSense and Copied Contents

It sure seems like easy money nowadays. You register for a free account at blogger, copy good contents from other sites, put in AdSense code, and there you go earning money from other people’s content. Are you doing that? Proud … Continue reading

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Latest Interface for YPN Publishers

Yahoo has introduced two sections for Yahoo Publisher Network’s publishers: the “Help Center” (replacing FAQ) and “Publisher Services” (replacing the Content Setup). Included in Publisher Services are links to other Yahoo services like Yahoo domains and hosting, Yahoo Search Marketing, … Continue reading

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Search Marketers and Credit Fraud Specialist Team Up

CNET reports that Search Engine Marketing Professional Organization (SEMPO) and credit fraud specialist Fair Isaac have teamed up to study on click fraud in PPC advertising. Just type in: “earn rupees clicking ads” (or ruppies, for that matter) in a … Continue reading

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Google Launched AdWords Ad Scheduling

Google has added dayparting features for AdWords. Dayparting, or “ad scheduling”, is a feature that will allow advertisers to automatically increase or reduce bids for keywords and pause the ad campaigns during a specific time or day. The feature is … Continue reading

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Yahoo Sued Over Its Google AdWords Ads

Whether or not search engines can sell advertisements based on trademarked keywords has been discussed many times. According to Mike at TechDirt, buying an ad on a keyword should not be a violation of trademarks. Mike also take issues on … Continue reading

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Click-Fraud Debate: How Serious Is The Problem?

The Wall Street Journal ran an article today on pay-per-click fraud. The article estimates click-fraud to account for 5% of all the clicks. Many experts will disagree on the figure tough. Some, like Mark Cuban (owner of NBA Dallas Maverick) … Continue reading

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