It is bound to happen one day. As click-fraud issues mounting up, AdSense is moving towards affiliate marketing style, introducing cost-per-action ads. David Jackson of SeekingAlpha reports that Google is inviting a selected group of AdSense webmasters to test out the new “Cost-Per-Action” (CPA) ads. Quoting reprint of Google’s mail: How do I get paid? [...]
A number of AdSense publishers have received invitation from Google to fill in survey related with AdSense. Participants will then have a chance to win a $1000 ‘gift card’. Webmaster World – AdSense Survey Digital Point – Google AdSense Survey from Google? via Problogger
Google has released AdWords Editor. It allows advertisers to manage AdWords campaign from the desktop, before uploading it to AdWords. AdWords Editor is Google’s free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns.
With Google rolling out Google Checkout (known also as GBuy, Google Purchase, or Google Wallet ) next week, one question lingers. Will Google integrate Checkout to AdSense payment? Publishers has long requested Google to add Paypal as a payment option for AdSense, in addition to the cheque or direct bank transfer option currently available. The [...]
Google has added dayparting features for AdWords. Dayparting, or “ad scheduling”, is a feature that will allow advertisers to automatically increase or reduce bids for keywords and pause the ad campaigns during a specific time or day. The feature is not really something new though. Dayparting has long been available through third-party vendors working through [...]
Whether or not search engines can sell advertisements based on trademarked keywords has been discussed many times. According to Mike at TechDirt, buying an ad on a keyword should not be a violation of trademarks. Mike also take issues on the fact that Yahoo and Google, instead of the advertisers, were usually the target of [...]
The Wall Street Journal ran an article today on pay-per-click fraud. The article estimates click-fraud to account for 5% of all the clicks. Many experts will disagree on the figure tough. Some, like Mark Cuban (owner of NBA Dallas Maverick) thinks “click fraud FAR exceeds what is being published by search companies.” For the record, [...]
Be careful if you are running Chitika ads together with AdSense. You might get your AdSense account closed. JenStar spotted Chitika showing adult images in their ad units. This will violate AdSense Policies, which disallow pornography, adult, or mature contents. The chosen keywords in the script is the benign sounding “magazine subscriptions”. Nothing terribly exciting [...]
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