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It’s hard to make out what to expect from a speaker when he started by saying he will contradict the speaker just before him and then proceeded to show you a clown face in his slide. But well, that’s what Scott Rafer (@rafer) did for Startup Research session at Founder Institute Jakarta 2 days ago, and it turned out to be awesome.

He talked and babbled, from about wearing clownsuits to riding waves to penny gap. But really, what I think is most invaluable from the short session was lessons from his personal experience in building great successful (and also failed) businesses.

I had the luxury of meeting him again yesterday to help me shape medicmedic.com, a medical tourism business directory, and that 30 minutes happen to be probably the most productive 30 minutes in my life. He has this super knowledge of what’s going on in the internet industries around the world and where to find what.

Like, what are the similar services that I can learned from? And like, do you know what Indonesian and Malaysian riches have in common? They go to Singapore to get their health fix. And this Singapore medical tourism industry is worth probably five billion dollar in medical bills alone.

Some takeaways:
- Find out who competes with whom
- Find out the market numbers and dollars
- Analyze all the cost involved, not just the development cost
- Interviews with all important stakeholders