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Now, if you are serious in building your blog, you got to be serious about promoting the blog, as well as retaining the blog visitors. While RSS feed allows us a convenient way to keep track of what’s happening in blogs that we read, there are still people who aren’t so comfortable in subscribing via RSS, or somehow just prefer the old-fashioned way of receiving notification via email.

Feedburner, that great feed syndication service you have been using, actually do provide this service of emailing your subscriber of the updates too. Here is what you need to do to offer email subscription for your visitors via Feedburner.

“Offering Email Subscriptions to your self-hosted WordPress blog

FeedBurner also offers our Email Subscription service, which uses your feed to send an update once each day that you make new post(s) to your blog. If you want to offer a link to subscribe to these email updates to your readers, visit and activate the Email Subscriptions service on the Publicize tab for your feed. Then, copy the “Subscription Link” code we offer into your blog as a “Text” widget under Presentation > Widgets in the WordPress Dashboard for your site.”

Copy the code and paste it in your sidebar widget.

Here is how it looks like

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