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SEO and Copywriting
“SEO and web copywriting are often mentioned together; so often, in fact, that whenever SEO is mentioned we think about SEO copywriting first and other aspects of SEO second, as if they were the same thing…”

The Basics of Writing Effective Sales Letters for the Web
“There’s a lot of basics in copywriting. Anything more before you master the very basics is like trying to build a skyscraper on swampy land: the foundation would be weak. You want to have a strong foundation to build upon, especially in the realm of writing copy – and even more for online copy. ”

5 Grammar rules it’s OK to break
“There are indeed times when we need or want to communicate an idea that is better served by using grammatical tools and functions that are usually employed for other, (more correct) purposes. This won’t work in every copywriting scenario, but for many pieces where you are aiming for a more conversational, informal tone, these can work well like a charm to help you get across your meaning.”

Copywriting 101: An Introduction to Effective Copy
“Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever. Find out the key details in this seo copywriting tutorial.”

SEO versus Marketing: The Fine Art of Copywriting
“Forget everything you’ve ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you’ve based your on-line marketing strategy is outdated. It is soooo last millennium.”

SEO Copywriting
“SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms. ”