A Little Bit About Kontera

In August I posted about why Kontera sucks. This must have echoed with a lot of webmasters. Since that post went up, I got so many visitors coming from the search keyword “Kontera sucks“. Well, to be fair here are some unbiased information about Kontera and ContentLink:

Kontera Technologies, Inc. is an Israeli startup that provides in-text advertising and information services. It was founded in 2003 by co-founders Yoav Shaham, Assaf Henkin, and Henit Vitos. Currently the company is held and backed by Sequoia Capital, Carmel Ventures and Tenaya Capital.

The company’s flagship product is in-text advertising solutions called ContentLink. This is basically real-time semantic analysis technology that can enhance content and other information to dynamically link terms that most accurately represent and predict user-intent and engagement.

While some readers find this kind of advertising to be annoying and irritating, there has been good reviews from publishers that manage to make substantial earning from the in-text advertising.

Kontera’s competitors to their ContentLink in-text advertising include AdBrite, Infolinks, and Vibrant Media.

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