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Bing Advertising To Compete With Google Adwords?
by Fernando Hal (cheatad.com)

As Bing gaining momentum, we feel that it is time to look at their advertising options. However, at just first look at search result of Bing advertising, Microsoft has managed to disappoint us again.

Somehow, Microsoft still haven’t gave up on pushing their company name. While that could be a good idea in promoting their new software, it really shouldn’t be the case with their web attempt. The name Microsoft is synonymous with the words old, corporate, and slow. It doesn’t match the image they are portraying with Bing: new, trendy, young.

The search result I’m referring to is this: the Bing Advertisement page. First, the bing advertising page is located at microsoft website. That is enough to make bad impression for me. Going in further, my suspicion is confirmed. To advertise at bing, you need to create Microsoft Adcenter account.

I immediately leave after that. My suggestions to Bing:
1. Just forget your Microsoft big name. It doesn’t work in the web.
2. Put the advertising page to bing.com
3. Change the name from Microsoft adCenter to Bing adCenter
4. thus, the advertising page should be at http://www.bing.com/adcenter/

Only then it might be possible for Bing to compete with Google Adwords

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