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Buy Your Own Adsense Placement

Improve Google Adsense Earning by Purchasing Adwords Placement Ads in Your Own Site
by Fernando Hal (cheatad.com)

This is purely experimental and I don’t have any proof for this, but in theory you might be able to increase Adsense earning by buying your own ads, competing with other Adwords bidders for ad placement in your own website.

It come across my mind when I notice something in my Adsense earning: whenever I activate a major Adwords campaign, the Adsense earning (including CPC and eCPM) in my other websites improves. This is specially true for websites in the similar niche with the one I promote through Adwords. It is not a significant increase, but large enough to notice a trend.

To prove this theory I setup an Adwords campaign, targeting for site placement ads in one of my website. This site have average of 60k Adsense pageviews a day. Prior to the campaign the eCPM is about $1, that works out to revenue of $60 per day.

Then I create a new Adwords campaign, bidding for placement ads in this site. I set the maximum CPC to $1, with budget of $3 a day.

In the first day, there is no change in Adsense earning. From 2nd day till the 5th day, slowly, the Adsense earning is crawling up. By the end of the first week, daily Adsense earning for that site has increased from $60 to $90.

The CTR remains the same, at about 1%. However, cost per click (CPC) has increased from 10 cents to 15 cents a click. This translates also to an increased eCPM of 50%, from $1.00 to $1.50.

I run this Adwords campaign for 14 days, then stopped it. Just like when the campaign started, there is no noticeable change in the first day. In few days, the CPC and eCPM slowly fell back to the pre-campaign level.

No one outside Google really knows how Adsense work, and I am not sure whether this is always effective. Since Google Adsense earning has always be fluctuative, it might be purely coincidental also. Moreover, we don’t know whether Google actually allows this. You might get banned for it. Try it at your own risk.

(I am not mentioning the website domain or niche so I can let you know the eCPM and CPC)

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