CNET reports that Search Engine Marketing Professional Organization (SEMPO) and credit fraud specialist Fair Isaac have teamed up to study on click fraud in PPC advertising. Just type in: “earn rupees clicking ads” (or ruppies, for that matter) in a Google search box. The results turn up Google ads for a slew of businesses… The [...]
As clickfraud becomes a hot topic these days, it is interesting to see how this will affect the ever-growing price of Google share price. Can Google’s ad earning be sustained? Brian White at Blogging Stocks seems to think so. … if Google continues to serve up products supported by advertising that’s unobtrusive and actually works [...]
Google has added dayparting features for AdWords. Dayparting, or “ad scheduling”, is a feature that will allow advertisers to automatically increase or reduce bids for keywords and pause the ad campaigns during a specific time or day. The feature is not really something new though. Dayparting has long been available through third-party vendors working through [...]
Whether or not search engines can sell advertisements based on trademarked keywords has been discussed many times. According to Mike at TechDirt, buying an ad on a keyword should not be a violation of trademarks. Mike also take issues on the fact that Yahoo and Google, instead of the advertisers, were usually the target of [...]
Mike over at Techdirt makes some good points at why the liberal Washington Post and conservative Washington Times editorial pages agreed on Net Neutraility and still got it wrong. Background The It’s Our Net Coalition is a broad coalition of consumers, grassroots groups and businesses working together to preserve the Internet and Net Neutrality. Read [...]
The Wall Street Journal ran an article today on pay-per-click fraud. The article estimates click-fraud to account for 5% of all the clicks. Many experts will disagree on the figure tough. Some, like Mark Cuban (owner of NBA Dallas Maverick) thinks “click fraud FAR exceeds what is being published by search companies.” For the record, [...]
Be careful if you are running Chitika ads together with AdSense. You might get your AdSense account closed. JenStar spotted Chitika showing adult images in their ad units. This will violate AdSense Policies, which disallow pornography, adult, or mature contents. The chosen keywords in the script is the benign sounding “magazine subscriptions”. Nothing terribly exciting [...]
Panda Software says the central server sending instructions to computers infected with the Clickbot.A virus has been taken offline. This is a result of collaboration between Panda Software and RSA Security. The clickbot network, first detected by Panda Software last month, was designed to swindle Pay-Per-Click advertisements like AdSense and YPN. Panda didn’t name any [...]
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