Comments on: AdSense Pay-Per-Action: End Of Click Fraud? http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/ Click-frauds on AdSense and such Thu, 21 Aug 2008 01:49:47 +0000 http://wordpress.org/?v=2.0.1 by: Fernando Hal http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/#comment-246 Tue, 27 Jun 2006 06:02:35 +0000 http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/#comment-246 Much as I wish, I'm not working for Google nor affiliated with them in any way, other than as an AdSense publisher and user of their many products. Last year, Google <a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=31772" rel="nofollow">won </a> $75000 in a suit againts Auctions Expert for clik-fraud. I'm sure there are other legal suits, eventough I can't find any. Google has many reasons to fight click-fraud. To protect their business model, and to compete with other ads networks. Much as I wish, I’m not working for Google nor affiliated with them in any way, other than as an AdSense publisher and user of their many products.

Last year, Google won $75000 in a suit againts Auctions Expert for clik-fraud. I’m sure there are other legal suits, eventough I can’t find any.

Google has many reasons to fight click-fraud. To protect their business model, and to compete with other ads networks.

]]> by: ken http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/#comment-239 Sat, 24 Jun 2006 21:47:29 +0000 http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/#comment-239 I would agree that this would be a good move by Google, should they ever actually implement it in a meaningful way. Unfortunately, they won't. Google has absolutely no reason whatsoever to actively combat click fraud, and every reason (100 Billion reasons in fact) to continue with their current ppc model. Because 99% of Google's revenue comes from this one highly suspect source, there is virtually no way that Google will willingly tinker with this model or change the scam in any way. I believe Google knows that the ppc scam will have to end someday, but I see no reason why they won't continue it until forced to change by a competitor (see John's comments above.) Sites like this, which are probably just Google corporate fronts, try to get the story out that Google is tough on scammers and fraud in order to reassure would be advertisers that they aren't throwing their money away on a worthless product. But Google's not tough on fraud, and why should they be? Its their main source of revenue. Come to think of it, have you ever heard on anyone that has been prosecuted for click-fraud? Aside from that one idiot that tried to extort Google, and the 3 guys that got busted for the Clickbot.A virus, I've never heard of anyone that has gotten in trouble for click fraud other than getting their Adsense account banned. Anecdotally, I can't think of anyone that has ever knowingly clicked on a web ad. Maybe occasionally someone would accidentally click on an ad, not realizing it was an ad. This should amount to about a .5% click through rate at best. I would agree that this would be a good move by Google, should they ever actually implement it in a meaningful way. Unfortunately, they won’t. Google has absolutely no reason whatsoever to actively combat click fraud, and every reason (100 Billion reasons in fact) to continue with their current ppc model.

Because 99% of Google’s revenue comes from this one highly suspect source, there is virtually no way that Google will willingly tinker with this model or change the scam in any way. I believe Google knows that the ppc scam will have to end someday, but I see no reason why they won’t continue it until forced to change by a competitor (see John’s comments above.)

Sites like this, which are probably just Google corporate fronts, try to get the story out that Google is tough on scammers and fraud in order to reassure would be advertisers that they aren’t throwing their money away on a worthless product. But Google’s not tough on fraud, and why should they be? Its their main source of revenue. Come to think of it, have you ever heard on anyone that has been prosecuted for click-fraud? Aside from that one idiot that tried to extort Google, and the 3 guys that got busted for the Clickbot.A virus, I’ve never heard of anyone that has gotten in trouble for click fraud other than getting their Adsense account banned.

Anecdotally, I can’t think of anyone that has ever knowingly clicked on a web ad. Maybe occasionally someone would accidentally click on an ad, not realizing it was an ad. This should amount to about a .5% click through rate at best.

]]> by: John http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/#comment-234 Thu, 22 Jun 2006 11:28:50 +0000 http://www.cheatad.com/2006/06/22/adsense-pay-per-action-end-of-click-fraud/#comment-234 I took it more as Google diversifying competitively than as a portent of future paradigm shift-age. Just as they added scheduling to Adwords to compete with adCenter, they seem to be also looking to compete with the big affiliate networks. This is a good thing, either way. I took it more as Google diversifying competitively than as a portent of future paradigm shift-age. Just as they added scheduling to Adwords to compete with adCenter, they seem to be also looking to compete with the big affiliate networks.

This is a good thing, either way.

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