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SitePoint published an article titled 10 Worst AdWords Campaign Mistakes. It lists down common mistakes made by AdWords advertisers, including a long list of less than targeted keywords, lack of keywords in ad text, and directing users solely to the home page.
On the highly competitive Google AdWords pay per click (PPC) search engine, it’s now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. All of us want to achieve maximum return on investment (ROI) for the keywords or phrases that are most relevant to our businesses, and are most likely to provide our sites with targeted traffic.
Read on at SitePoint
Related entries:
- Google AdWords Editor (Beta)
- Google Adwords Referral
- Google Launched AdWords Ad Scheduling
- Google Takes on Made-For-Adsense Sites
- Adsense - Still A Cash Cow? - by Paul Folly
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