Search Marketers and Credit Fraud Specialist Team Up
CNET reports that Search Engine Marketing Professional Organization (SEMPO) and credit fraud specialist Fair Isaac have teamed up to study on click fraud in PPC advertising.
Just type in: “earn rupees clicking ads” (or ruppies, for that matter) in a Google search box. The results turn up Google ads for a slew of businesses…
The study will use Fair Isaac’s technology to analyse click fraud while SEMPO members and non-member advertisers will contribute anonymous click stream data to the study.
Related link:
ClickZ – SEMPO, Fair Isaac to Study Click Fraud
Cheatad ! SEO, Google Adsense & Technolgy Blog