Google Launched AdWords Ad Scheduling
Google has added dayparting features for AdWords.
Dayparting, or “ad scheduling”, is a feature that will allow advertisers to automatically increase or reduce bids for keywords and pause the ad campaigns during a specific time or day.
The feature is not really something new though. Dayparting has long been available through third-party vendors working through Google’s API.
On Microsoft’s adCenter, advertisers have been using dayparting from some time ago, and Yahoo Search Marketing is also offering dayparting for all marketers in their new advertising technology system.
Stories
ClickZ – Google Adds Dayparting to AdWords
Search Engine Watch – AdWords Ad Scheduling Officially Launches
Search Engine Journal – Dayparting with Google AdWords & Yahoo Search Marketing
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