CheatAd !

JanSense wrote about AdImpact‘s implementation of AdSense ads. It places an AdSense ad unit in a floating yellow image that looks very much like a Post-It note. As the user scrolls, the ad floats down the screen, in the same ad position. AdImpact claims this implementation increase conversion (click-rate) by 300%.

Personally, I never likes the “in your face” pop-up or pop-under advertisements. They are obstrusive and irritating. But, what does Google says?

Thank you for taking the time to email us. The implementation you’ve
referred to is currently not permitted by our program policies. AdSense
participants are not permitted to alter the behavior of Google ads – this
includes placing the AdSense ad code in a “floating box script”, or
otherwise drawing unnatural attention to Google ads.

We appreciate your understanding and your efforts to remain in compliance
with our program policies.

For additional questions, we encourage you to visit the AdSense Help
Center (http://www.google.com/adsense_help), our complete resource center
for all AdSense topics. Alternatively, feel free to post your question on
the forum just for AdSense publishers: the AdSense Help Group
(http://groups.google.com/group/adsense-help).

Ken says it best

These floating ads are a good way to drive away your visitors. You might make a little extra money running them in the short term, but you’ll pay for it in the long term.

You can see the samples here. What do you say?

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